Big difference between the darkness of a Lie and brightness of Truth.
Seth Godin absolutely nails the job description of the Creative, in this blogpost he titles Transparent or Translucent.
Below is a fascinating story taken from an internet hoax of sorts where someone twisted the TRUTH and did it to their own benefit.
My Colleague and friend, Shawn Alladio injected some light into it. This is the true story! Glowing.
Michael Anthony Monsoor
April 5, 1981 â€“ Sept. 29, 2006
He is survived by his mother Sally, his father George, his sister Sara, and his two brothers James and Joseph.
MICHAEL A. MONSOOR
UNITED STATES NAVY
For conspicuous gallantry and intrepidity at the risk of his life above and beyond the call of duty while serving as Automatic Weapons Gunner for Naval Special Warfare Task Group Arabian Peninsula, in support of Operation IRAQI FREEDOM on 29 September 2006. As a member of a combined SEAL and Iraqi Army sniper overwatch element, tasked with providing early warning and stand-off protection from a rooftop in an insurgent-held sector ofÂ Ar RamadiÂ Iraq, Petty Officer Monsoor distinguished himself by his exceptional bravery in the face of grave danger. In the early morning, insurgents prepared to execute a coordinated attack by reconnoitering the area around the element’s position. Element snipers thwarted the enemy’s initial attempt by eliminating two insurgents. The enemy continued to assault the element, engaging them with a rocket-propelled grenade and small arms fire. As enemy activity increased, Petty Officer Monsoor took position with his machine gun between two teammates on an outcropping of the roof. While the SEALs vigilantly watched for enemy activity, an insurgent threw a hand grenade from an unseen location, which bounced off Petty Officer Monsoor’s chest and landed in front of him. Although only he could have escaped the blast, Petty Officer Monsoor chose instead to protect his teammates. Instantly and without regard for his own safety, he threw himself onto the grenade to absorb the force of the explosion with his body, saving the lives of his two teammates. By his undaunted courage, fighting spirit, and unwavering devotion to duty in the face of certain death, Petty Officer Monsoor gallantly gave his life for his country, thereby reflecting great credit upon himself and upholding the highest traditions of the United States Naval Service.”
Silver Star citation
“For conspicuous gallantry and intrepidity in action against the enemy as Platoon Machine Gunner in Sea, Air, Land Team THREE (SEAL-3), Naval Special Warfare Task Group Arabian Peninsula, Task Unit Ramadi, in support of Operation IRAQI FREEDOM on 9 May 2006. Petty Officer Monsoor was the Platoon Machine Gunner of an overwatch element, providing security for an Iraqi Army Brigade during counter-insurgency operations. While moving toward extraction, the Iraqi Army and Naval Special Warfare overwatch team received effective enemy automatic weapons fire resulting in one SEAL wounded in action. Immediately, Petty Officer Monsoor, with complete disregard for his own safety, exposed himself to heavy enemy fire in order to provide suppressive fire and fight his way to the wounded SEAL’s position. He continued to provide effective suppressive fire while simultaneously dragging the wounded SEAL to safety. Petty Officer Monsoor maintained suppressive fire as the wounded SEAL received tactical casualty treatment to his leg. He also helped load his wounded teammate into a High Mobility Multi-Purpose Wheeled Vehicle for evacuation, then returned to combat. By his bold initiative, undaunted courage, and complete dedication to duty, Petty Officer Monsoor reflected great credit upon himself and upheld the highest traditions of the United States Naval Service.”
Â Bronze Star citation
“For heroic achievement in connection with combat operations against the enemy as Task Unit Ramadi, Iraq, Combat Advisor for Naval Special Warfare Task Group â€“ Arabian Peninsula in Support of Operation IRAQI FREEDOM from April to September 2006. On 11 different operations, Petty Officer Monsoor exposed himself to heavy enemy fire while shielding his teammates with suppressive fire. He aggressively stabilized each chaotic situation with focused determination and uncanny tactical awareness. Each time insurgents assaulted his team with small arms fire or rocket propelled grenades, he quickly assessed the situation, determined the best course of action to counter the enemy assaults, and implemented his plan to gain the best tactical advantage. His selfless, decisive, heroic actions resulted in 25 enemy killed and saved the lives of his teammates, other Coalition Forces and Iraqi Army soldiers. By his extraordinary guidance, zealous initiative, and total dedication to duty, Petty Officer Monsoor reflected great credit upon himself and upheld the highest traditions of the United States Naval Service.”
Be not just hearers of the Truth, but doers also. Matthew 7:21