My colleague and friend, Dr Andrea Neal, of Blue Ocean Sciences, sent me this very cool piece on Tom’s Shoes (who I really admire) today.

It is very in theme for this blog series. Many of us are looking at ethics and architecture these days. It is essential if one really wants to make an accurate difference.

In surfing, being accurate is 90 percent of the battle in being competent and thriving. (I frequently relate everything back to the oceans)

To be there and successful in surfing you need to know the Architecture of the Earth and have skill. If you do that, your experience is challenging, rewarding and allows one to move forward without a serious hold down or wipe out. The best way to survive in challenging surf? Choose a wave that you know you can make. Don’t wipe out. Simple eh?

But you would be amazed at the number of people who refuse to apply these basic principles to things which they choose to support or believe in.

Here is how I see it:

Architecture, and really great design,  begins with the Philosophy of the designer.

In Nature (which was designed by God) you see this, the brilliance of great Architecture, as well as the heart of the philosophy being espoused.

Herein is contained both the problem and it’s solution.

It is not easy.

But it is simple.

God is Love.

Use Love as your benefit quantifier.

Watch what happens.

Seth Godin absolutely nails the validity of an accurate voice in his Blog today “Is Everyone Entitled to Their Opinion?”

Here is a fantastic piece on Man and Nature, by Frances Moore Lappe entitled “How to Think Like an Ecosystem”.

Drew Kampion states: “Life IS a wave”  So choose wisely. Or you may find yourself on one of these, below.