Posts Tagged ‘social sustainability’

My Truth

Wednesday, December 18th, 2013


Any Organization or person which stands in an effort to accomplish something of merit or value, must predicate it’s existence on belief.

Some call this belief system: “Our Truth”.

Recently I watched as one of the companies I am a part of, had it’s leadership disappear and not only jeopardize the organization, but potentially engage in some actions which could cost a lot of lives and careers. The person is doing what I call  “Flailing”  which is sort of like beating the air with your arms as you head for the bottom of a fall which you embarked upon when you stepped off a cliff.

The process of deciding how to respond to another’s flailing and  hurtful, dangerous actions, had me examining what exactly my own Truth is. So I wrote it down, as much to be clear to myself, as I would want it to be known to my colleagues and friends . I have always held that we owe this to people, to be transparent in this way.


        My Truth

I know the following statement well. It is a vital part of my Truth.

Everything which we see begins in the unseen arena of energy and the arc of Time. All that exists has it’s foundation in a realm that the Religious call the Spiritual.

So when we look on something, we are seeing the physical manifestation and result of something which occurred (was authored) in the arc of time, in a different dimension from the one in which our physical selves reside within.

We came from somewhere, we are here, we head somewhere. So we have the ability to exercise what we are, spirit soul and body, as architects on this planet. We are that capable.

But our intrinsic nature, is to be corrupted by fear.

It really comes down to a clear understanding of Energy Theory.

We should be about Love, actually. Then we would be getting how all of this works. Sort of simple, really.

God is Love. If we belong to that, well then, we should be a source of that light here.

This is why I am a Photographer. I chose that with intent. It is my Truth.

Here is a fantastic piece about Courage, titled “The Science of Conquering Your Fears”

A nugget of Truth from Abraham Lincoln. “To sin by silence when they should protest, makes cowards of men.”

Truth from Sun Tzu, written  in “The Art of War”  “Know yourself and your enemy and you will win every battle.”

Aloha Oe.




Love and Trustedness

Sunday, November 17th, 2013


Maybe it is the full moon which hangs sagging slowly through a clear western sky which has me awake at 3am working.

But I suspect that it may be something else.

It always cracks me up, when as I am sorting through the variety of large and complex projects which are the melange of companies I get to help shepherd, that a blog invariably pops in from Seth Godin. This one, (as usual) was exactly about what I am working on today. Creating trust. He titles it: Belief is More Powerful Than Truth.

I am a strong believer in Strategic Partnerships. In those exist an exponential potential for benefit via Intelligent Design with the express purpose of creating new and better systems, whereby we may generate benefit for ourselves, companies and Humanity.

Think about this.

What if people were truly happy to collaborate?

I am continually amazed by the people in my life and work, and am grateful when I see them thrive.

That matters to me.

Here is a really great piece on Shawn Alladio and K38 Rescue, which came across my desk this week. It is an insight into her world of generous contribution in Boating Safety and Lifesaving. I shot it. Watch the video which K 38 edited together, and you will see illustrated the tremendous odds, teamwork and collaboration can overcome. I really should build a film on what Shawn has done at some point. Bigger than life, because it is about love and trustedness.



Messy and Beautiful

Wednesday, October 23rd, 2013

I frequently note that Life (that precarious process which we see daily around us) is both messy and beautiful.

In my work this is illustrated to me regularly.

Seth Godin writes beautifully on that today, in a blogpost entitled Our Crystal Palace.

Julie Borowski hilariously points out the ridiculousness of the TSA in a very similar vein when she is molested by them and makes a beautiful statement about something very horribly messy.

In our tendency to want to get through the messy, we somehow lose sight of the beautiful, and quite frequently pass on the possibility to effect some meaningful change in our lives, and that of those around us.

Life is both those things: messy and beautiful. We all might do well to appreciate the former, in spite of it getting a bit sticky and embarrassing at times.

Wind Farm



Beautifully Messy

In Motion

Friday, October 4th, 2013


One of the more dramatic motion segments I have experienced was in the course of shooting motion picture for a film project centered on Hawaii. The stills image above is a quick grab done as  Tyler Swain., Rob Dafoe and I worked 3 camera positions at Anahuli Bay, Hawaii. I think that we all got chicken skin in the course of this days long shoot, repeatedly. We were cognizant of being able to witness something bigger than some people from the Waikaloa Halau performing.

Shooting motion and understanding the nuances is really quite complex.  At least it is, if you engage as a Cinematographer, where your camera moves tell the story. For the purposes of this blog, I am going to use other people’s work.

Here is a great looking story on Hula. The Huamana.

Here is an outstanding body of timelapse work done by a young Cinematographer named Cory Hansen. The piece is entitled “Dark As Night”.

I doubt there is much as sacred or significant in this world as our story. It is that way because it belongs to us. So when we share that, and push the envelope of vulnerability, what we really are doing is baring ourselves to the universe in a way. We give our story up.

Years ago a close friend of mine rang me. He had just returned from a Studio Executive meeting. He is a well known screen writer. He told me that another studio had stolen my story (One published in a Magazine) given it to a screenwriter who developed the screenplay and it had somehow wound up on the desk of his EP. They had asked him to rewrite it.

I asked him what he was going to do.

“I said no. I told them I knew the writer and that the story belonged to someone else. But I suggested they have me write a new piece. They agreed. How do you feel about this, David?”

My response was instant. “Well, it is not my story at all. It really belongs to the men I wrote about. It is their story. I was merely a witness”

“Well, would you consider helping me pen the new one?”

“Of course. Their story matters. It is significant.”

So we did that, and as things go in the entertainment business the project was stalled in pre production and was never made. It was ironic and sort of funny. Possibly  a bit sad, even. Why? Because it was the story of Mark Foo, and what I had seen over the course of nearly 12 years. It delved deeply into the life and world of another friend, Maverick’s pioneer Jeff Clark, who helped me understand Maverick’s and come to terms with Mark’s death, which had affected me deeply.

So you see: our stories are sacred.

sacred |ˈsākrid|
connected with God (or the gods) or dedicated to a religious purpose and so deserving veneration: sacred rites | the site at Eleusis is sacred to Demeter.
• religious rather than secular: sacred music.
• (of writing or text) embodying the laws or doctrines of a religion: a sacred Hindu text.
• regarded with great respect and reverence by a particular religion, group, or individual: an animal sacred to Mexican culture.
• sacrosanct: to a police officer nothing is sacred.

Motion picture capability is expanding rapidly. One of my favorite companies is Go Pro. They have been highly supportive when I needed help in production. One of their camera lead developers is Cinematographer Pete Hodgson. They even had Pete help me on a production for Nat Geo.

Here is the latest Go Pro trailer. Shot using the Hero Black 3+. You can tell a different story with the POV potential of this system. And beyond it, what heads in will allow for much greater focus on our stories. I like that a lot, because in a life, your story matters. It is all we have.

Aloha nui loa.

Sierra Partridgepuuadj.9261Mickey MunozMark Foo, photo Bobby Owens

 A young Mark Foo. Photo: Bobby Owens




Sea-Space Summit DC 2013

Sunday, February 24th, 2013


I head to DC on Monday with Dr. Andrea Neal to participate in the Sea-Space Initiative Summit, which is headed up by Guillermo Söhnlein of Opus Novum.

Our intention is to get a look at the ongoing crisis in Japan, and examine some of the socio-political architecture which led to the catastrophic failure event at the six reactor Fukushima-Daichi Power Plant.  It is a disaster of massive scale. However, in that lies a great opportunity to create some fantastic change.

The last Summit was at Google, and this was what we did (among other things). I was in Dr. Lu’s study group. Ed identifies an issue and develops a plan that literally could save Earth. Then he implements it. (Doing is everything) Want to save something, I mean, really truly help? Donate to this.

Since that time, our group (Blue Ocean Sciences LLC and Ocean Lovers) has been created and have developed a means of detecting and removing nuclear contaminants (aka persistent inorganic pollutants) from the water column. In fact, the system is able to remove a large variety  of water borne contaminants. (Our Teams and  Boards in both entities are highest bar)

We have solutions at our fingertips. Will we be able to implement them as a collective, to benefit mankind?


In a note to George Orbelian, one of the Ocean Lover Advisory Board members, regarding the upcoming Summit, I received an educated response and proposal for resolution. I have simply pasted the correspondence below.


Dear David,


Looks like a great group.


I think that it is time for less talking – and more doing.


We should have a 3D model of the planet earth and the universe – Google has it – Ojingo could add it to the Hasbro my3D concept and port it to smart-phones and social networks.


We put voyage tracker – the same stuff we got a Google Earth Hero award for – on everybody’s smart phone for free.


Everyone / Anywhere can send in what they see – we see all the earth in real time and can have scientists confirm the spots that need attention.


All the educational, scientific and business efforts are linked to this global network so that issues can be identified, solutions designed and implemented.


The ultimate reality show – our planet / real time / right now / real issues.


SURVIVOR – but this time it is for real – and for the children of the future.


We need to pull back the curtain of ignorance that is keeping people in the dark. We need to start implementing existing solutions now.


Apply this quote to the conference – and you’ll have something.


Justice is the first virtue of social institutions, as truth is of systems of thought. A theory however elegant and economical must be rejected or revised if it is untrue;

likewise laws and institutions no matter how efficient and well-arranged, must be reformed or abolished if they are unjust.

Each person possesses an inviolability founded on justice, that even the welfare of society as a whole cannot override. For this reason justice denies that the loss of freedom for some is made right by a greater good shared by others.

It does not allow that the sacrifices imposed on a few are outweighed by the larger sum of advantages enjoyed by many. Therefore in a just society the liberties of equal citizenship are taken as settled;

the rights secured by justice are not subject to political bargaining or to the calculus of social interests. The only thing that permits us to acquiesce in an erroneous theory, is the lack of a better one;

analogously, an injustice is tolerable only when it is necessary to avoid an even greater injustice.

Being first virtues of human activities, truth and justice are uncompromising.



Think what we would have if we wired all of our best institutions, libraries, laboratories and minds together – we have the technology to get the entire planet collaborating and working together today.






Many of us have a sense of direction in the determination of the future of the  earth via the Sea-Space connection. Being the son of a man who spent a lifetime as a Hawaiian waterman, as well as having a lifelong career in Aerospace, designing in most of our Space programs, I grew up with this connection between Sea and Space.

Not that I myself matter all that much, being one tiny cog in a massive collective of incredibly brilliant, connected, scientists, researchers and social change architects, but my life has been led in the Sea. Within my time-spatial reference is a deep understanding regarding the Ocean by virtue of the massive number of hours, days months and years I have spent in and on it in all parts of this blue marble.

So that is why I am going. To be that voice in the room.

George and I refer to Buckminster Fuller and the value of understanding Earth architecture a lot amongst ourselves.  This is well worth the watch, a 20 minute film which could help frame a new world view for us all.


We must come to the understanding that there is an exceptionally high value to be recognized in Human Virtue, and as a global society we have a key choice before us in this age, whereby we may select the option of being the source of solution, or in a veering away from the benefit of human virtue: the agents of negative change.



Let us choose, with knowledge, wisdom and compassion as our filters.  A beautiful future may rest in us.


Aloha nui loa.



© 2009 David Pu'u. All rights reserved.