Posts Tagged ‘Surfer magazine’

Awards and Praise

Thursday, July 25th, 2013
Backlite

Backlite

The above image was shot a short while ago. For me it is sort of the peak of  what is possible with modern DSLR imaging. The detail and various aspects which make an incredibly complex subject rendered to perfection are all there. This is why I am not posting the two images which are being discussed below, in  a pasted in conversation with one of my editors at Corbis.

My work evolves. It is far better than ever before. If that process was not building in such a way, I would stop. But many who die, who have reached bottom do not stop. And they are tenuously still in Publishing.

Here is that conversation.

“Wow, congratulations on the award”

It was funny Michele. I was at the Surfer Poll awards shooting for the magazine when someone came and found me and dragged me up on stage in front of about 3 k people, where my editor said ” A lot of people want to know how you did this, and how it was lit?”(It was one of the first images created using high speed sync flash, which Canon had innovated)

My answer as I looked out at the crowd: “I read the Canon manual. It is right there on page 18″ Everybody laughed and I grabbed the award and went back to work.

This image came on the heels of another magazine cover for The Surfers Journal which some in the industry called the greatest image descriptive of the sport in it’s History.

All that stuff is nice, but you cannot eat praise or awards.

Why Corbis matters. And it keeps me in the water somewhere in the world every day. Thank you !

Now back to the point of this post on Awards and Praise.

The way my work moved forward was via the connectedness and support of professional publishing which was run as a purely editorial concern firstly, to provide real time documentation of the sport as it occurred around the world. The second order of the day was advertising.

As the world morphed publishing reversed and editorial became advertorial and what we refer to in Marketing as the race to the bottom began. Then the publishing bankruptcies began. Out of this a restructure occurred when most professionals were jettisoned and literally told not to bother submitting work as it would not be looked at. Publishing then engaged a green new crop which could be more easily controlled and taken advantage of more or less. I won’t go into it, as the explanation is one of photobiz tediousness. But basically the publishing companies hit bottom and figured out a way to stay there.

Cue social media where a photographer can display his work and progress and connect directly to the market via Blog, Facebook, Twitter et al.

Cue Publishers who now say shunned senior staff cannot be published because they showed their work to a few people via their networks and that makes the image “dead”. What that says to me is not unlike the conversation of a jealous girlfriend who saw you talking to another woman and beat you up for it when you return home together each day. It just does not make much sense.

This is why.

Social media allows an Artist to connect his work and that of his publications to a far greater-different audience. The lack of understanding of how Permission based marketing and social media which is based upon it is exactly why publishing is hitting bottom perpetually. They do not understand the concepts of generosity and connection. Yet all great Art is based upon those things.

So what does that say about the greenies working for those struggling publications and the content itself?

Here is a cool vid I did for Blue Mind 2013 on Block Island¬† recently, which was part of a presentation I did on Beauty and it’s effect on Humanity. I bookended at the event with painter Ran Ortner, whose work I love.

Here is another I built using the latest iteration from Adobe of LR5 which allows motion to be included. It is created for a fantastic project which serves the restoration of US Military severely wounded (Purple Heart Veterans). The project is called the Never Quit Challenge which will be a historic return to NYC and Ground Zero of our people who sacrificed everything, in service to this Nation. The project details are in the video liner notes. Never Quit Challenge:Dancing Girl.

This image is from the Ocean Lovers Collective Blue Notes Project where we are building change that matters.

You can also support this incredibly ambitious project and my work, by purchasing Art via Ocean Lovers’ online store. Browse the site. See who is involved, and what we are about. If you like it, climb aboard. We are creating a new better world via intelligent approach to caring for people and the Oceans. There even is a new Realtime Gallery where work is uploaded as it is created around the world. Change that matters is collaborative. We need YOU for any of this to matter.

Blue Note of change

Blue Note of change

No plans to visit the bottom ever.

Onward! Aloha nui Loa.

Oceanlovers, Blue Ocean Sciences, Creativity and Commerce

Wednesday, July 10th, 2013

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Note. click on any of the images to see them large and in full scale.

In this post are a few images from the past week shooting surf. It has been a remarkable Summer in that I never get to create a lot of high bar work around Ventura and Southern California this time of year. Weather and swell rarely line up as they do during our Winters. A warm and pleasant surprise is occurring!  That is one of the great things about Surfing. You never know when the presents will arrive. It keeps your appetite whetted and hones a weather eye which is innate to all of us who live attached to the Sea.

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I work in some far reaching company endeavors these days. Two massive scale projects are Blue Ocean Sciences and the Ocean Lovers Collective. What those two groups are doing, is pretty incredible, really.  I never imagined being involved in something that could change the world, ever!  But it appears that I am.

I wrote about some of that on the Oceanlovers “Beyond a Blog” education asset today, in a piece titled The Blue Forge. I recommend it for anyone who believes they need to “save” something or someone.

I have long maintained that we really cannot save anything, our goal is to contribute, and to flow, in that is happiness and the good fruit of healthy change.

You can find some my commercially available image work at Corbis images here.  Corbis has been a great asset and help to me over almost 15 years and they supply my work to a large number of clients around the world with instant download delivery, and easy licensing.

And yes, believe it or not, I am always available to discuss shooting projects in Motion or Stills, from weddings like this one, I did as a guest for fun, for my friends at Paradise Pantry as a gift, to just about any subject one can imagine. Yea, weddings SHOULD be fun things. They are all about happiness!

I love it all, and am well qualified in every way. Should I not have the time or acumen a project requires, I connect that project to one of my remarkable colleagues. We are a talented bunch. Best people in the world in more ways than one would expect, and what we do adds ease, efficiency, affordability and an exceptionally high bar of imaging and content creation. There is literally no aspect of Motion Picture or Stills creation that we are not masters of, and many of us have a long list of imaging awards from Emmy’s to Film Festival wins as well as Journalism and Commercial successes to our credit.

Seth Godin has a bit to say about “The Bar”, here in his post titled: “But it only works sometimes”.

In fact, this concept of collective development is outlined further below, in a growing Venture amongst Artists at Oceanlovers.

You can  support the work of Ocean Lovers and Blue Ocean Sciences by patronizing our online store here! We all really appreciate it, and it helps feed sustainable growth AND the Artists.  The funds go to project development. In many Orgs, only a fraction of income goes to the Artists or the causes. In this one, almost every dime fuels change that matters, and the people who drive it. The products themselves are highest bar, in terms of Art and quality.

Aloha oe.

The Supermoon

 

 

 

Mothering

Sunday, May 12th, 2013

Mothers Day

It is Mother’s Day.

Yesterday I wandered out to create an image that would be illustrative, which I could use as a thank you note through our Ocean Lovers venture site. That image is above. I thought about it prior to building it, and all through the process from design, to copy writing, finalizing, and publishing.

Sunset colors. White sage buds. The blossoms unified by the setting sun. An eternal message embedded within the symbology of the compositional elements. Earth, sky, eternity.

I had spoken to my friend and colleague West Cook earlier. He was at his post running the restaurant for a Casino here in Ventura. We had laughed about the dense fog and how he would be missing nothing. I had been wrong obviously. I even set about proving myself to be in error as I spent the two hours after our conversation creating a funny series of images, just by thinking about where to be, as conditions changed and what to say, via the camera. That image above was my final exam. I had been wrong. But in following the lead of Nature. something special was fostered. Mothered into existence, as it were.

I just finished perusing the first 12 people in the Follow the Light Grant competition. Which is a Photography grant created by colleagues, family and friends of my first editor and long time friend, Larry Moore, who succumbed to brain Cancer in Oct 2005 at the age of 57. (The same age I am today as I write this)

Celeste Moreaux had kindly included me in this year’s¬† group of individuals who get to look at the entrants and their work.

With all the changes in publishing, technology and communication venues since Larry’s passing, some things will stay constant. First among those is the ability of the photographer to think, and in process actually have something worth saying. Of the first 12 , maybe 2 got that. Not bad really. 2 out of 12. But the thing is we need to understand that what we create ought to matter. We need to comprehend what this means: mattering. How to use your ability to touch a heart and draw people along.

So many of us get it wrong. We push. When really, the effective thing for an artist to be is a light source, and draw people along. The image beckons.

Cameras are tools for facilitation of the implementation of change and communication of emotion. It is a simple thing really. One just needs to learn to care about the right things. Then people get it, and they follow the light.

We as Photographers and Artists really need to understand what our function is, and most importantly who we are and where we are going. Otherwise we mistakenly believe it is us who people ought to follow. All we really are is a people skilled at holding a mirror. The reflection should never be our physical one in that frame. If we want to do work that matters the image skillfully will reflect our voice, our spirit and soul. Better make sure yours is maturing or it will embarrass you: the grand revelation of who you are within your work.

Larry understood that so well. The remembrance of some of our conversations makes me smile this fine Mothers Day.

Here are a few images from my desktop today.

Aloha Oe.

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Two

Monday, February 7th, 2011
Dash

Dash

This is the second installment in this series on many loves. It is about Surfing.

Not many people know exactly why they surf. It just is what they do.

Point of view

Point of view

Surfing  gives a lot to the participant. It often gets to the point of  seeming to be a greedy avocation. The more you get, the better you become at it, the more that it drives you.

I have surfed all of my life. My Dad tossed me in a pool at 4. I swam. He then taught me to bodysurf. I never looked back. Only forward. It is still that way today for me. Indeed, for many of us. Surfing teaches one to look down the line. It can also bestow a certain level of gratitude, that sadly is often lacking in our culture today.

Sublime

Sublime

Not many people know these two things about me:

I have always been a surfboard builder. It is a part of my heritage. I have built close to 40,000 of them in my life. I have hand shaped 15, 999.

I did a surf and weather report on local radio in Santa Barbara for almost 15 years. Rising at 4:30-5 am each day I would do my weather work up, check the surf, and was a part of a live morning radio show. It was fairly common for me to phone the report in from my shaping room in downtown Santa Barbara. I did this at approx 7:20 am each day. Five and sometimes six days a week.

That is a lot of surfboards. And those were a lot of reports.

I did them both for the same reason:

To put something back in to the sport that gave me so much. It was about gratitude. It was about commitment. I do not know how much it mattered in the long run to anyone else, but it mattered to me. Because if surfing and the ocean benefited me, it could positively affect a  culture, and my community.

I am just wrapping my seasonal surf work. I have never produced so much high bar imagery in a series of 27 days swimming with a camera. The Gold Coast, where I live, that stretch of shore that extends from Gaviota to the Los Angeles County Line, has offered up water and weather conditions that were so pristine,  I set a new bar for my surf work.

I have a new editor at Corbis Images. It should be interesting to see if she gets this. Funny thing about raising the bar: you can never lower it.

Pristine

Pristine

It used to be considered common knowledge that you had to leave here to do high bar work. Hawaii, Indian Ocean, anyplace but here. I have proved that it is just the opposite. There is a reason I call my coastline Golden. It really is.

Seth Godin has this to say about where we live and work.

I have again, been amazed at how alive my stretch of ocean is. The number of sharks, seals, dolphins, bait balls, fish, pelicans and other sea birds I have seen is astounding.

The surfers who I have worked closely with the last month are:

Larry Ugale, Lars Rathje, Hans Rathje, Ted Reckas, Jeanette Ortiz, Sierra Partridge, Donna Von Hoesslin, Dean Hotchkins, Chris Vail, Sam Witmer.

The gallery below is a teensy slice of over 500 new works. Short boarding, long boarding, body surfing, skim boarding, SUP riding. Hope that it inspires you. Click on any of the images to toggle through as a slide show.

Everything was shot on the Canon 5D Mark 2 system and has companion motion picture to go with it.

Surfing Is

Tuesday, July 13th, 2010
David Pu'u, Self Expression

David Pu'u, Self Expression

The motivation for this piece began with the publication of the following story in the WSJ, to which I contributed an image of my girlfriend Donna Von Hoesslin. Read the comment section, post story, and you will see a diversity of opinions (including mine) that are quite revelatory about each person‚Äôs point of view regarding surfing. Those statements reveal everything about those people’s depth of involvement with the ocean. The commentary engaged me.

I have always been a surfer. At four years of age I knew that goal was what my life would be about. To know the ocean, (and to surf) became my path.

In a lifetime of study and involvement in all things water and ocean related, I learned many things about the ocean that never cease to amaze and moderate me as a human being.

Waterwoman, Hailey Partridge

Waterwoman, Hailey Partridge

Water has got to be the single greatest creative foil for mankind ever. It always wins. (You cannot compress it.) It is alive. Within it, and especially the sea, is contained the genetic signature of all life, which ever existed.

But what I find remarkable, is that as a Hawaiian, my ancestors gifted the sport, and the resulting culture that arose, for reasons many may not readily comprehend. I have long been convinced that surfing and the resulting relationship with the ocean serves to be a mirror of who and what a person is. In it, is a near perfect reflection of everybody’s true compass heading for their lives.

As I document and observe the people involved with the ocean, to me, the depth of every single human being is readily apparent by seeing how they relate to water.

In  a world of people aspiring to be called: surfers, surfriders, eco warriors, watermen, and all manner of ocean branded things, it is readily apparent, what surfing is to those people. You can always tell who really comprehends the ocean,  and whether that person is there to simply use it to brand their movement or maybe just find a means of validating themselves.

Hard to fake it with something so vital and alive as the sea. She always triumphs. Even if her own time frame is an eternal one. It is we who fade into her, and eventually she is us.

Performance as a Mirror of Involvement

Performance as a Mirror of Involvement

Seth Godin was thinking along similar lines today. His Blog.

My ancestors knew exactly what they were doing.

Like the ocean, truth is eternal.

Carmine Rush

Carmine Rush

Best to embrace it.

© 2009 David Pu'u. All rights reserved.

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