Posts Tagged ‘Seth Godin’

Understanding Fukushima-Daichi

Wednesday, December 4th, 2013
Moral Compass Setting

Moral Compass Setting

Do your best to present yourself to God as one approved, a worker who does not need to be ashamed and who correctly handles the word of truth.   2 Timothy 2:15

I began to study¬† aspects of the disaster at Fukushima-Daichi the moment the Tohoku quake occurred. The disaster began not on 3-11, as common knowledge would have us believe, but during the throes of the Cold War in the late 1950′s. Some aspects of it actually date back to the turn of the century

After watching the tsunami wash ashore with some of my colleagues from K38 Rescue (we were online simultaneously and saw the quake take place on the USGS event reporting site) I knew the long range repercussions would be nuclear in nature. At the time however, I had no idea regarding the education I would acquire in the next several years.

Shortly after the initial disaster I found myself at the home of my friend and mentor, George Orbelian in SF. George sat me down in his living room on a warm sunny afternoon high above the surf at Ocean Beach, which pulled at my attention, looked me in the eyes, and said; “David, what are we going to do about Fukushima?”

My first response was to laugh, and I said “George, what in the heck do you mean? What can we do?” The implausibility of two guys even being able to grasp the enormity of what we knew then would likely be the largest disaster of it’s type in History, had hit me square in the chest.

George said this. “There is a man in our group who is an engineer. He worked for GE in the design and implementation of the plant and the Nuclear program in Japan. He understands it well. We can start there.”

So we did, and after immersion in the programs of Blue Mind, ARUP, The Sea Space-Initiative, Blue Ocean Sciences, Triiibes and countless conversations, studies and analyzations, I came to certain conclusions regarding the nuclear meltdowns at Fukushima-Daichi.

This blog is a summary of what I have learned.

The disaster at Fukushima-Daichi is fixable. It also is not really “the problem”. It is a symptom. If we do not address the real issue, then Fukushima, which is indeed the largest man made catastrophe in our time as a species on this Earth, will also become one of the most egregious sins humanity has ever acquiesced to committing.

The word Sin is an interesting one. Theologically, a sin is a choice of action that causes the separation of a human being from God, his creator, which theologians regard as being the creative author of existence and  is Love, being eternal in nature.

I am writing a book on all of this, actually. I explain the nuances of our problem in that book. It will take me awhile to complete it.

If you have found this blog, what I am about to share in it will give you a level of information regarding the disaster at Fukushima-Daichi that will enable you to engage as an author of good and accurate change.

Resolution Riders

Resolution Riders

Please be aware that I am not an advocate of banning Nuclear Power generation. But am an ardent and informed adversary of Plutonium-Uranium fueled Nuclear Electric power generating stations located in coastal flood plains.

Each one is a potential disaster on the same scale and of the same scope as the one which the Tohoku quake facilitated.

On the Eastern Shores of China, West of Japan, are  a cadre of new plants which  are not subject to the build and maintenance standards of those in Japan and the US. Be aware that many of those well built and maintained Japanese and U.S. plants have ongoing documented problems that have created injections of multiple radiant contaminants into the ecosystem.

There are many experts in the Nuclear Industry and international commerce and relations, who believe that a plant failure in China would have no chance of being discoverable to the extent which Fukushima has.

Again, here is the rub. Our Commons connect Nations in such a manner that all environmental regulations and every incident as a result of our policies, good or bad, accurate or not,  connects each body in the International Community.

This begs that a few questions be asked of Americans. Is it appropriate to allow Politicians to even have say in architecting the systems which the Global Population will need to survive under? Is that intelligent, given the simple fact that political policy is driven by the realities of the short term election cycle, and all the ramifications which this implies?

If we find out that those policy makers knowingly led the Nation into decisions which damage the Commons to the point of jeopardizing food security, create death via radiation exposure and generational Cancer, as a payback to a Corporately embedded fiscal entity which placed them in office, should they not be held criminally liable? And in turn should that Nation and those companies not be held civilly liable for the damage they created?

If we did that? Well, please think what it would mean, to apply a level of accountability here. It would change everything that should be changed.

On the East Coast of the US are 33 Nuclear plants located in the Coastal Flood plain. 17 are of similar design and placement to the one at Fukushima. The East coast is wide open to a mega-tsunami disaster from the tectonic plate activity located under the Canary Islands.

The Coast is also highly vulnerable to weather related disaster by way of Hurricane. It has long been expected that a Cat 5 or above hurricane could sweep up the East Coast and create a damage swath that would be severe in scale and scope. Fortunately this has NOT happened. Therefore the odds are that it will, in your lifetime.

During Hurricane Sandy which depending on where and when you measured it, was a Cat 0-2 storm on the Safir-Simpson Scale, 6 of those 33 Nuclear plants went to emergency shut down. 4 went to crises. Meltdowns were averted.

The following little cable show was one which I agreed to do reluctantly, as a result of my colleague and friend, Wallace J Nichols, author of the Blue Mind Neuroscience summit, suggesting I consider appearing on it. The show is called Eco Review. It is authored and run by a  very astute and connected man named Tom Harvey, out of Santa Cruz California.

In the show with me are:

Dr Andrea Neal, of Blue Ocean Sciences. Andrea led a team of research scientists which developed a method for remediating heavy metal radiant contaminants from the water column. She also was integral in creation of highly effective means of detecting source point pollutants in land sea or air. The technology she helped create is absolutely vital as a step in restoring system health in nuclear and other man made disasters.

Eddie Leung of Secure Environment. That engineer who worked on the original GE plant at Fukushima, who I mentioned above. He was on the ground at Fukushima not long after the meltdowns, studying the situation.

Arnie Gunderson of Fairewinds Associates. Arnie is a former Nuclear Industry Executive and Engineer and is noted as being the whistleblower during the disaster at Three Mile Island. He has been a tireless and valiant source of information traveling around the world in an effort to educate leaders and civil populace regarding our Nuclear Energy systems.

In my affiliation with K 38 Rescue I have gotten to meet and work with great men and women who by all accepted social standards would be known as heroes. I  know what a hero is. They generally are people with training and a high level of proficiency, willing and able to step forward at personal risk in order to accomplish a result necessary to the safety of individuals, nations, ecosystems or planet.

To me, each one of these people is a hero in ways which the public may never know or understand.

If you really want to understand and help this world and future generations, and know some of what I do, start by watching this 1 hour cable show.

 

Ecoreview: Fukushima Update is here.

 

After that, please watch these three films created by Australian based film maker Andrew Ebisu. Based on what I have learned in working alongside some disciplined, educated, skilled and brave people, who have applied themselves to rescuing Humanity from this terrible place we have come to, I see his film series as being highly accurate and able to provide a clear understanding of what the Disaster at Fukushima-Daichi really means.

On Fukushima Beach.

On Fukushima Beach 2: The Lights of Fukushima.

On Fukushima Beach 3: The Bombing of Kyoto.

 

Being The Change

Being The Change

 

So now you know some of what I do.

How do we really fix it? There exists a somewhat confidential plan. It is fairly simple, but will require a lot of work to implement.

If successful, the Nations, Corporations and leaders responsible for this will be held legally accountable in a couple different ways. What this will facilitate is a transition away from Plutonium Uranium Nuclear Generated Electrical Power, a clean up and true remediation of existing Nuclear Waste globally, and remediation of existing radiant contaminant within the ecosystem. It will usher in a safer and far less costly method of power generation and facilitate greater Corporate profit and increased potential for creation of sustainable systems whereby we will be able to manage a world that is headed for an 8 Billion Population and is actually very capable of sustaining that number, contrary to what many Environmental Activists and the UN claim.

The group Change.Org  whose mailings I sometimes find amusing really did nail it with this one. Some of this statement where a President is captured lying to a Nation and World, is in the films. But understand this. He is both a complicit part of the problem, but as a leader has a deep responsibility to ensure Civil order and the security of our Nation. The petition results are laughable. 235 respondents.

Awhile ago a bunch of us who are in Seth Godin’s global Marketing group known as Triiibes had a little get together in my home town of Ventura. It was called Flow, and initially was a retreat of sorts for some of the generous bright lights who are all friends, colleagues and leaders of various Tribes-Communities.

In the course of that event, the group concepted a movement based business which was eventually co founded by myself, Donna Von Hoesslin, and Dr Andrea Neal. What Ocean Lovers does is educate, inspire and organize people under a uniform Philosophy. It is assisted by an Advisory Board of some wonderful minds and voices in the realm of Science, Research, Business, Marketing and Architecture.

The Oceanlovers Philosophy states that man while being yet another animal amongst many species on this earth, is capable via accurate design and benevolent intention of architecting profitable and sustainable systems, whereby the health and happiness of humanity may be facilitated and the Commons be preserved.

Though the company website is currently being revamped, it is here.

But you can also follow  and join the Oceanlovers movement and stay connected on Facebook, here.

Many drops of water, an Ocean makes. Each of us really do matter.

Save the Commons. Think of our children. Protect yourself.

We must start here.

Save Japan

Save Japan

 

 

 

Love and Trustedness

Sunday, November 17th, 2013

Future

Maybe it is the full moon which hangs sagging slowly through a clear western sky which has me awake at 3am working.

But I suspect that it may be something else.

It always cracks me up, when as I am sorting through the variety of large and complex projects which are the melange of companies I get to help shepherd, that a blog invariably pops in from Seth Godin. This one, (as usual) was exactly about what I am working on today. Creating trust. He titles it: Belief is More Powerful Than Truth.

I am a strong believer in Strategic Partnerships. In those exist an exponential potential for benefit via Intelligent Design with the express purpose of creating new and better systems, whereby we may generate benefit for ourselves, companies and Humanity.

Think about this.

What if people were truly happy to collaborate?

I am continually amazed by the people in my life and work, and am grateful when I see them thrive.

That matters to me.

Here is a really great piece on Shawn Alladio and K38 Rescue, which came across my desk this week. It is an insight into her world of generous contribution in Boating Safety and Lifesaving. I shot it. Watch the video which K 38 edited together, and you will see illustrated the tremendous odds, teamwork and collaboration can overcome. I really should build a film on what Shawn has done at some point. Bigger than life, because it is about love and trustedness.

Bliss

 

Messy and Beautiful

Wednesday, October 23rd, 2013

I frequently note that Life (that precarious process which we see daily around us) is both messy and beautiful.

In my work this is illustrated to me regularly.

Seth Godin writes beautifully on that today, in a blogpost entitled Our Crystal Palace.

Julie Borowski hilariously points out the ridiculousness of the TSA in a very similar vein when she is molested by them and makes a beautiful statement about something very horribly messy.

In our tendency to want to get through the messy, we somehow lose sight of the beautiful, and quite frequently pass on the possibility to effect some meaningful change in our lives, and that of those around us.

Life is both those things: messy and beautiful. We all might do well to appreciate the former, in spite of it getting a bit sticky and embarrassing at times.

Wind Farm

Winemaker

IMG_9425

Beautifully Messy

Imaging Accountability and Authenticity

Wednesday, September 25th, 2013

McGrath Farms

In the pretense of living in the now, it is not that uncommon for both people and business to overlook the manner in which they are able to affect things on the global stage. The connection culture of today, brings with it, an ever greater demand for accountability.

Accountability is one of “those things”. It is a tenet which is (hopefully) acquired at some stage in a person’s life, and (again,hopefully) as they grow, and the scope of the world in which they live enlarges, it scales. If it does not, you really could see some larger scale problems arise.

In his blog today, Seth Godin writes on going Beyond  Geography.  A lot of us who are connected to Seth via his groups: Triiibes, Linchpins or Krypton College, have been watching him expand the scope of his work, and are finding it a large and scalable resource in the building of our own projects.

Something many do not know about my work (I am a surf photographer right?) is that due to my connection to our world, and manner that I experience it, that I am frequently asked to engage in organizational development for scalable concept Companies and Organizations.

Recently, after a number of things came to light in a project which I was heavily invested in over a period close to two years, and just as it appeared I had brought funding and some needed structure to the company, I resigned. Why? Accountability. Whose? My own. I could no longer be on “that team” and do what they needed me to do. So I left. The act of doing so of course, is like tearing a piece out of one’s life. But when that portion threatens to corrupt the whole, we must make a choice.

Right now I am involved in the development of a total of six, large concept, scalable companies in my work.

One which I am Co Founder of, is the Oceanlovers Collective, which is a concept company designed to connect people who love and know the Ocean, to a world which does not have the first hand understanding which the Ocean Tribe possesses.

The idea behind the company, is to develop Ocean themed media and products which reflect the Authenticity of the Tribe members, and convert both the intellectual property and any profit into benefit, for Change Agents around the world. Oceanlovers is a connector.

Oceanlovers

The other projects range in interest from benefit driven Non Profits, Technology based solutions for Global Scale Environmental challenges, to product based Companies who want to increase their level of connection and authenticity, as they pursue market traction and growth.

Of course in between all of this, lies my ongoing Editorial work, as well as my work with Corbis Images.

In each and every one of these projects, the most recurrent themes are Accountability and Authenticity.

Because without those two things as siblings, nothing scales correctly.

It is frequently said that a picture is worth a¬† thousand words. Indeed. I frequently state in public speaking forums “A Photo can tell a thousand lies. Wouldn’t you rather it communicate some Truth?”

For an Artist, indeed for all who choose to communicate the creativity which love causes to flow through us in our work, it is our own hearts which we must diligently watch over.

It is illustrated to me repeatedly in all these things, that it is a battlefield out there.

The best that we can do is to not become a victim of that.

Accountability is our shield.

Aloha nui loa.

Bali

The High Value in Story

Thursday, January 17th, 2013

Surf story

All of us as creatives, are storytellers.

That is worth something.

So the integrity, skill and life experience of a creator, matters very much.

We function within a socio-economic system that is quite leery of the increasingly open source access to “their market”.

In a conversation with two sage colleagues in Photography today, I had to point out something. Basically it was this.

Just because surf publishing has deigned to not let you play, does not mean your voice is not valid. In fact, it is the opposite. Established fiscal entities do not necessarily WANT the broad market to know of you. Because then the market will look at you, and being fear based, that bothers many surviving publishers, whose park between the lines mentality is enforced each day by Corporate rule.

We laughingly refer to this mentality today as the “Race to the Bottom”. Seth Godin nails it here.

This may not be in anyone’s best interests. I am going to illustrate in a couple quick stories.

I met Ed Lu at Opus Novum’s Sea-Space Initiative Summit at Google last year. Ed is a water guy. He is also a Scientist and Astronaut. He had a question. So did many of the amazingly talented people there. The question was one of funding. At the end of the two day series of derivative workshops, we all sat in a circle. Three people sought answers to traction based funding questions. Absolutely the least educationally qualified in the room, the answer to their dilemma was crystal clear to me. In short, this is what I said.

“I know how you guys can solve this. The answer is you. No one knows who you are. You operate in agencies anonymously. You all simply need to tell your story”

Here is  Dr. Ed Lu, telling his story. I am a huge fan of Ed and his work. Indeed,  of everyone who cares, and is good at what they do. We all should be!

Here is Tom Waits telling a story in Hell Broke Luce. I will leave it to you to discover the grace which exists within his Art. STORY. It is an excellent example of collaboration in the Arts.

At Ocean Lovers, our new collaborative organization, a vital aspect is to get the story tellers together, all those which create. Our intention is to give them traction in our Socio-Economic system, and do it culturally. In so doing we affect culture and perception with a Philosophically accurate, Science based message that promotes community via Social and Economic sustainability.

This could work.

Tell your story.

Mojca, and her story for Betty B

© 2009 David Pu'u. All rights reserved.

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