Posts Tagged ‘Lightroom2’

New, Bigger: Better?

Saturday, October 24th, 2009
Better

Better

I just spent the better part of the past week bouncing back and forth between post production and producing a richly diverse amount of new imagery. Multiple subjects, 7 days, in both motion picture and stills. I truly redlined my Canon 5D Mark 2, and utilized every facet of the camera learned from the last six months usage.

Throttling back, yesterday I pondered my Google alerts. I set alerts on Google for new technology. So I get e mails which carry the keywords that I am concerned with.  Here is the deal. For the first time ever, tech is working, and doing it pretty much seamlessly. That being said, we are on the brink of even newer tech. So part of my job responsibility is researching what is up and coming, and sorting out a path that will keep me from over investing or actually even send me down a road where potential new tech failure can cause loss of time and waste of effort.

I am cautious in a way that I have never been before. Why? Because things are working at long last. My product output in motion and stills offers the maximum amount of creative freedom, and minimal amount of office time while rendering THE MOST economical and highest quality work I have ever produced. That means great benefit can be imparted with a maximum of return and the highest quality of work  ever.  I could actually OWE the IRS something some day soon. The last 10 years have seen a  perpetual investment in new tech and equipment, just so that creative quality could stay ahead of the global curve.

The other day my Google alert showed two interesting items. One a new tech Mac (right as I was about to push the “buy now” button on a Nehalem Processor machine) and the new Canon 1DS Mark 4. I am now waiting on the new 6 core Mac which should arrive around the first of the 2010 year. I will never own the 1DS Mark 4. It sends me in the wrong direction for the type of work I do. Thankfully I know enough to NOT jump on new and bigger (read that: more expensive) as being better. Though for some, the streamlined work flow the 1DS Mark 4 offers and high FPS firing and unlimited ISO settings will be a boon, those things will not be for me.

The market in editorial, commercial and art is in exactly the same quandry, as they look at the work produced. Inevitably some new person comes along and for awhile cruises to the relative top of the heap. But in short order the market levels that climb and the new guy is often sent off the back of the competitive global imaging pack. The thing is, that my colleagues are remarkably bright, talented and driven. We all moderate each other. It is part of the reason for me doing this blog. We sharpen each other. So that being said, here is a small selection of imagery from this past week. I stored over 1200 finals in edit.  I left out the Architectural, American Lifestyle, and Fashion work shot the past seven days, out of concern for theme and not wanting to dumb down the over all beauty that I saw on my local coastline this week. I really want to share THAT,

Right now it is all sort of New. Thanks to the Canon 5DMark 2 it is Bigger. Thanks to Apple and Adobe it is definitely Better.

Seth Godin writes on a related topic here.

Improvements keep coming down the pipe. I appreciated this blog here.

An excellent leading edge computer hardware company, Other World Computing, is right here. Read their blog. Go ahead. As we all seem to say these days: “Embrace your inner nerd.” You really have no choice. Then go create something new!

puu-46601puu-4848

Gregory Schell

Gregory Schell

Larry Ugale

Larry Ugale

puu-4760

Hans Rathje

Hans Rathje

Gregory Schell: Anticipation

Gregory Schell: Anticipation

Hans: Golden Laugh

Hans: Golden Laugh

Larry Ugale: Progressive

Larry Ugale: Progressive

Larry Ugale: Committed

Larry Ugale: Committed

Hi Def Windowpane

Hi Def Windowpane

Lars Rathje: Zuma Blue

Lars Rathje: Zuma Blue

6'1" of Power: Hans Rathje

6'1" of Power: Hans Rathje

Lars: Cobblestones Pano

Lars: Cobblestones Pano

Lars: Nope

Lars: Nope

Lars: High Contrast-High Def

Lars: High Contrast-High Def

Hans Rathje: Technically Perfect

Hans Rathje: Technically Perfect

Hans: Deeper

Hans: Deeper

Hans: Hang Time

Hans: Hang Time

Hans: Curtain Call

Hans: Curtain Call

Mary Osborne: Home

Mary Osborne: Home

Shutter Stall

Shutter Stall

Invitation

Invitation

Vulnerability

Monday, October 12th, 2009
Hailey as Grace Kelly

Hailey as Grace Kelly

Everyone must learn to deal with issues involving trust. In our craft, or art, because a certain aspect of photography is subjective and it’s validity may be cheered or denigrated by a viewer, depending on where that viewer hails from morally, spiritually, or sociologically, it is des rigeur to put ourselves out on an emotional limb so to speak, when we share our work.

So there is risk involved. On many levels. Is my subject valid, am I good enough technically, am I going to be accepted by enough of the commercial market to get a return on all my freelance art based imagery? Will people think I suck? Does anyone care? Do people think less of me as a result of me showing my work?

These are all issues that arise with the advent of those very first efforts in Kindergarten with crayons. We all seek acceptance. But does acceptance indicate validity? Possibly not.

I remember the year I decided to wade into the pool of my new career in photography. S0rt of unwittingly, I simply placed my work in front of some of the best editors and art directors I knew. They seemed to respond and began offering advice and publishing me. Jeff Divine and Larry Moore, aka Flame were two surf industry editors who helped, along with a slew of entertainment industry people. It fueled my direction and in a few years my freelance based photography career expanded globally. I was pretty happy about this, especially since I had two young sons to support, having been newly divorced. (There was a lot on the line).

Knowing then what I know now about the business of photography and art interpretation, would I do it over again? Quite a telling question.  All of us must embrace and mitigate risk via personal artistic and fiscal vulnerability. It is part of the game we play when we endeavor to establish ourselves as being authentic.

Does a construction worker whose hobby is photography, have any more or less validity in his work than someone who risks all? (The answer is in Art History.)  We are all in a race of sorts. The moments of our lives tick by, and for an artist, those will be measured in the level of commitment they make in learning to communicate, and the willingness to embrace the discomforts of vulnerability and potential fiscal disaster.

Success is based on commitment. That first step into the void is a doozy. How comfortable are you with yourself and your decision making process? If you are not, you may be better off, (and happier) keeping that day job.

Seth Godin writes on this theme here, in a very appropriate blog.

Thinking I am telling you not to follow your dreams? Watch this.

I am finally at home. A huge pile of post production work is in front of me after the last two months worth of creative content acquisition. In working through two jobs yesterday, I ran across some images that disappeared in a blog crash last year. Curiousity had me dragging the RAW files into Lightroom 2, a program I had not been using at the time the original work was captured.

Here are some of the images. Hailey and Sierra Partridge in Downtown Ventura. Period 1940′s wardrobe. Styling by Donna Von Hoesslin. Jewelry by BettyB.¬† Whew, a total of 7 extra hours on the computer. What had I been thinking when I committed to acquire the wardrobe and shoot this in the middle of the night with no real client in mind?:

” This will be great”.

Is it? Only time will really tell. Tick Tock.

Hailey and Sierra

Hailey and Sierra

Sierra

Sierra

Sierra

Sierra

Sierra

Sierra

Sierra

Sierra

Hailey

Hailey

Hailey

Hailey

Sierra and Hailey

Sierra and Hailey

Hailey

Hailey

Hailey

Hailey

Is That Real? An Authentic View

Sunday, June 28th, 2009

Maldivian Blue

Maldivian Blue

I get asked this question a lot.¬† When I have finished answering in the affirmative, the second response which has been repeated with enough frequency that I no longer take offense comes: “Is that Photoshopped?”

The line of query says a lot about our over stimulated, content crammed, media saturated world, as it exists today. If one were to slip into the dusty cobweb strewn dark recesses of what passes for my mind, you would hear the little bitch echo of a voice I spend a lifetime trying to stifle, saying in a soft clear tone: “Um, get out much?” (Bad Dave, bad, down boy)

But instead of that, you get this blog. Some of you are laughing right now and some have left the room with a click of the red button on your browser. I understand both tacts. But here is the deal. My frame of reference is  unique and different than that of the person who poses these questions. My job as an artist and communicator is a simple one: I point to the source. Frequently the source is alien to that person.

So in this process I have found myself a cheerleader for real, first hand experiences. Go, breathe, run, swim, surf, ride,¬† jump, fall, sing, dance, love, taste, smell, feel, listen, struggle, lose, win, live. Turn off the computer, put down the I phone, kill your television, go be that experience today. Then come back and tell us about it in your own voice, not the media’s. Do something. A world could use that joy you find.

I just read a great book called “Ignore Everybody and 39 other Keys to Creativity” It is reviewed here on B&H’s site. It has keys that resonated with me and made me laugh, as I realized that the writer and I do exactly the same things. Thanks to Seth Godin for pointing it’s existence out to me. I needed the reminders in this book. You may also.

A quirky blog that really communicates the value of first hand experience is right here by Seth Godin

Being a virtuoso at anything requires authenticity and pureness of intent, but beyond that, a commitment to engage your passion and then to share the results.  Jake Shimabukuro demonstrates all of that here as he shares something amazing: his authenticity.

Authenticity. Yep, that photo is real, I know what it tastes, feels and sounds like as well as how it appears when I show up at the right moment with a camera. If you experience any incredulity at all, well then, I am doing my job.

Please click on the images in the gallery to read the back stories. The meat of this subject is in there if you would like a taste.

Dan Malloy, Red Dawn

Dan Malloy, Red Dawn

Spinner Fantasy

Spinner Fantasy

Cotton Candy Floor

Cotton Candy Floor

Solitude

Solitude

Ventura Pier

Ventura Pier

Two Trees Dawn

Two Trees Dawn

Definition

Definition

Westside Rainbow Bridge

Westside Rainbow Bridge

Orange Diaper

Orange Diaper

Oop

Oop

Rincon Sunset

Rincon Sunset

Green Dream

Green Dream

Vapor

Vapor

Tiare, Going

Tiare, Going

Consequences

Consequences

The Gallery: Backstories show when clicking on imagery below

© 2009 David Pu'u. All rights reserved.

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