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Posts Tagged ‘Jon Pu’u’
Sunday, November 8th, 2009

It has been a very busy year. So busy in fact, that I have needed to learn how to recharge my creative battery while on the fly. Fashion, Video projects, TV projects, motion pictures, my penchant for documenting beautiful things, travel, new tech, literary projects, commercial imaging, social projects, community, and hopefully some of me for my wonderful girlfriend and family. All of these things have beat a tempo never experienced in the realm of my career as an image maker.
It comes at a time when the economy is without a doubt at one if its worst places in recent history. Things have never been so hard for so many in the scant 50 years that I can recall on this blue ball. It is so distressing with friends and Country being dragged so horribly through the gutter, that it would be a more natural reaction to recoil in horror. But I don’t.
Seth Godin dropped this fantastic blog into my e mail this Sunday morning that had me go: “AHA” and sit down to write and ply the pixel seas for this.
I am supposed to be preparing for a fashion shoot for the next couple days. In fact I am supposed to be doing quite a few things like that.  Four AM today I awoke with the Music Video for Elliot Minor that Tyler Swain and I have been whacking away on in edit for the past two days, alive in my head. I have watched a lot of their videos recently. High budget deals. Ours is not. Tyler was simply inspired enough by them to pen a concept and call his friends, who in turn were equally inspired at the band’s ability and desire to deviate from a Pop culture, success formula laden career path, that we threw down our various skills to make something special at a unique fork in their creative path. So we endeavor to create something that will convey passion. The song is dark. We are all about light. It is a creative challenge. Plus there is only talent, no budget. But talent and passion trump dollars every time. All my close friends and colleagues live this credo. So doing fantastic work without a lot of money is just normal to us.
I was struck by what Seth said as he pinpointed exactly why I am busy: I have been focused on fabulous, but more succinctly: on wonder. The money sure isn’t there. But then I have never had that as a motivation for what I do anyway. Much to some of my commercial colleague’s concern over my well being. But it seems to work.
The Dictionary defines wonder here as a noun. Simple word, but since it converts easily to a verb, it is a very intrigueing thing to ponder:
wonder |ËwÉndÉr|
noun
a feeling of surprise mingled with admiration, caused by something beautiful, unexpected, unfamiliar, or inexplicable : he had stood in front of it, observing the intricacy of the ironwork with the wonder of a child.
⢠the quality of a person or thing that causes such a feeling : Athens was a place of wonder and beauty.
⢠a strange or remarkable person, thing, or event : the electric trolley car was looked upon as the wonder of the age.
⢠[as adj. ] having remarkable properties or abilities : a wonder drug.
⢠[in sing. ] a surprising event or situation : it is a wonder that losses are not much greater.
The worse things have become for the country, the more I have said yes to endeavors that point out the fabulous, the blessing, the awe inspiring. Why? Because we need them. I want my family, friends and country to thrive. Inspiration is the fuel of innovation and we need that right now. Possibly like never before. So I am going to continue with tail feathers on fire and hope the sparks ignite something in enough people that I feel it is safe to rest a bit.
I wonder. Here is some. It is all that I have to offer you. But it may be enough, if you treat it as seed. We need to plant seeds right now. No future harvest exists without them.
 Liam: Wonder
 Looking for Rainbows
 Hans Rathje
 Zuma
 Hans: Zuma

 
 Minor Monitor Burn
 Contrast
 Bliss
 Indian Summer Sunset
 My son Jon, me: Family

Tags: beach fashion, beach lifestyle, California Beach town, creatives, David Pu'u, Donna Von Hoesslin, economic revival, Elliot Minor, encouragement, Fabulous, Hans Rathje, inspiration, Jon Pu'u, Liam, ocean lifestyle, Seth Godin, Social consciousness, surfing, Tyler Swain, ventura, waves, wonder Posted in Uncategorized | 15 Comments »
Tuesday, June 30th, 2009
 Social Consciousness
In my travels and also in my work here in the US, I often have projects and events thrown at me, or that I simply stumble across. Some I embrace, some I do not. Behind each of these somewhere is a person holding a bow. They have started a fire. They do this with a flaming arrow.
I have a friend here who works for the Ventura Visitors Bureau. Her name is Kathleen Fitzgerald. Her bedroom name (the name we all use for her in private) is Firestarter. What she does is identify the need, come up with a potential idea, launch a flaming arrow. That arrow lands in front of the group which could be the potential solution if they take some of the flame, and simply run with it. Of course they could choose not to. The fire will either take hold and generate it’s own momentum, or die. There are no other alternatives.
Our children are sort of like that. We started a fire when we birthed, educated and mentored them. They are our contribution to a world that does what it will, when that arrow lands.
Seth Godin has this to say about the concept.
I was placing nails in the wall of a restaurant in Santa Barbara one day, hanging a show of my work, curated by a friend. Her husband and I were having a chat as we whacked nails. He had recently graduated from film school and is a brilliant cinematographer. My query: “So what are you going to do, now that you are done with school?” His response: “Oh I think that I am going to try this music thing. “Â My response was “Really? That is a tough one, but you never know. What are you gonna do for songs?” ” Oh I have these songs which I wrote for Kim. (his wife) I think that I am gonna start there.” My response was “Wow cool, be interesting to see where that goes” One of his sweet songs and evidence of his flaming arrow is right here.
Bullseye. Jack is like that a lot, one of those people whose aim is generally better than many of us.
A vital firestarter is right here. Drew Kampion.
One of my editors and friends Dina Pielaet sends this very poignant message.
The world needs flaming arrows.
 Firestarter Shawn Alladio
 Scuba Steve and Firestarter Brian Nevins
 Firestarter Swain
 Firestarters Jen and Dafoe
 Mary, the Partridge Twins, Jeanette Ortiz: Firestarters
 Firestarter Shinny
 Firestarter Jon
 Life is a wave
Click on any of the images in the gallery to read it’s back story. Launch your arrow. Fan a fire. Do something, it will be the most fun you have ever had.
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- Social Consciousness
Chinatown View SF. The analogy is simple.
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- Firestarter Shawn Alladio
Shawn Alladio concepted K38 Rescue, a global organization which trains in rescue boat operations and mentors vast amounts of people from the rescue community and beyond. Flaming arrows.
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- Scuba Steve and Firestarter Brian Nevins
Brian Nevins was a Brooks student when we met. We have traveled the world together. Today his career in photography has him traveling to all manner of places I would never ever have gone. One of my flaming arrows, he launches his own. An "A list" human being whose work embraces and fires social change.
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- Firestarter Swain
Tyler Swain was a Brooks Student at one point. He answered an ad for a room to rent at my house many years ago. A lifeguard, surfer, cinematographer,producer, cameraman and friend, he travels the globe with various production companies, always landing in the middle of the most unusual places.
When I heard that Heath Ledger had died, I called Tyler as he was supposed to be with Heath on a project as he was engaged with Heath's fabulously creative company The Masses.
The short of it was, that he had stayed in LA to shoot something. Tyler quietly participated in the task of mitigation that occurs when one of us checks out unexpectedly. He sent me this image the other day from somewhere on the road. I have zero idea what he is doing there, but I know fire is involved.
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- Firestarters Jen and Dafoe
A wedding image of Jen Wooten and Rob Dafoe. Jen rode her way into the top 5 in the US in pre Olympics qualifying in Dressage last year. Rob started off as Quiksilver's first pro snowboarder and the maker of some of the first extreme snowboard films as the sport launched. Today he is a film maker. This is from their wedding a few months back. The number of arrows these two launch in their separate careers as athletes and creatives really makes me wonder what will occur should they have children. I hope that they do. The world needs flaming arrows
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- Mary, the Partridge Twins, Jeanette Ortiz: Firestarters
This image is on one of my social network profiles as my photo. The reason is not because I get to hang with a bunch of beautiful girls and am bragging that. It is all about the arrows. I brag that aspect. Advocates of social and cultural change and members of the Betty B Tribe and my dear friends and collaborators.
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- Firestarter Shinny
Shanniah Alladio, daughter of Shawn Alladio. And you can hear the arrows and smell the smoke already
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- Firestarter Jon
This one surprised me. As I sat in the audience at his High Scool graduation ceremony and heard him encourage the entire class to expand their vision and tell the entire school he would most definitely not be going to college right away, but be traveling.
Then he chose Muay Thai fighting, this most peaceful person in the world.
Then he traveled to Thailand having saved all his own money, so that he could study under a World Champion and experience a new culture. He called me after getting out of the ring from a bar in Thailand where he just had his first big fight. Under all the commotion that goes on in one of those places I could hear his amused voice. âHi Dadâ â You okay? â I had asked. âYea, but I think the other guy is kinda pissed off. I wonâ âOh why is he mad?â âSomeone just told him that this was my first real fight. He does this for a livingâ
Gotta love firestarters.
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- Life is a wave
Your attitude is your surfboard: Drew Kampion
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- Flame Out
We had just heard of Heath's death and walking through the streets of SF, I turned the corner and was leveled by this image. At first I did not include it in this blog. But it nagged at me.
I never got to meet Heath. The way things were going, I reckoned that our paths would eventually cross. I never expected it to be on the streets of one of the few cities that I love however.
Some people are like that. Even after they are gone, or you think that they are done, one of their arrows goes whizzing by your head. This one was straight to the heart.
 Flame Out
Tags: City of Ventura, dina pielaet, Drew Kampion, firestarter, heath ledger, Jack Johnson, Jeanette Ortiz, Jen Wooten, Jon Pu'u, K38, K38 Rescue, Kathleen Fitzgerald, Kim Johnson, Mary Osborne, Rob Dafoe, San Francisco, Seth Godin, SF, Shawn Alladio, Sierra and Hailey Partridge, social change, Social consciousness, social good, surfing, the masses, Tyler Swain, ventura, Ventura Tourism Board, Ventura Visitors and conventions bureau, Westcoast Jiu Jitsu Posted in Uncategorized | 6 Comments »
Thursday, May 21st, 2009
 Connected
Connectedness |kÉËnÉktÉdnÉs| noun
ORIGIN late Middle English (in the sense [be united physically] ; rare before the 18th cent.): from Latin connectere, from con- âtogetherâ + nectere âbind.â
Drew Kampion, co editor of The Surfers Path, to which I am a long time contributor, had dropped a simple note via the inet clothesline: “Hey I cannot believe you have not met Mark Gray, you two have so much in common. Mark meet Dave, Dave, Mark. He is coming down to Sacred Craft.”
Scott Bass, my friend and colleague from Surfer Magazine has formulated a unique cultural event based around the Surfboard as a cultural anchor in society. I was invited to attend. The event is the antithesis of the industry standard: Action Sports Retailer trade show. For when you walk in the door of one of his shows, you experience surfing itself, not some marketing generated facade of what surfing became after it was prostituted to social death. He calls it Sacred Craft. Brilliant concept.
My son Josh, a neophyte music producer, had told me that he and his younger brother Jon, would be performing at the Good Bar on Main St downtown. He calls his current project, Loves Secret Domain.
Jeanette Ortiz (one of my regular models) is soon leaving to study in Spain. Her Mom has a company called Reigns of Hope which I am going to be shooting this week and needed to do locations work for. Time for a family portrait.
A pal had caught up with me earlier this week and asked, “Hey are you coming to the bike race Saturday?” Bike Race?
I grew up as a surfer in Goleta. Graduating over the years from ruining the floor of my parents garage as I built surfboards for family and friends from the age of 12, to my final exodus out of board building at 40 having built close to 40,000 of the things. I competed and surfed the world as a Santa Barbara based professional surfer and board builder. Roots run deep there. My friends and surf family have literally built the sport and industry.
My other life and world, and where I was allowed and yes, encouraged to be an aggressive type A personality, was in racing, both cars and bikes. I had morphed from competitive swimmer to cyclist at the age of 17 and went into the Olympics Development program. IÂ actually had two fruitful cycling careers where, largely due to my team, the Santa Barbara Bike Club, I won a fair amount. Though I would no more consider racing a bike today than I would paddling out at third reef anywhere in Hawaii, I have a strong affinity for the people and cachet of both worlds.
Mark Gray arrived and due to a depth of life experience and commonality of interests and manner of approach, we had time tripped the weekend away. He recounted exploits in Japan and beyond and I had side barred all over the darned map. Our time together caused a flow back and forth that literally felt as if we had been softly thumbing through the pages of the book of our lives. Two live wires united, for a time.
Connectedness. We could all use a dose. In a time when markets fail, as things may grow increasingly uncertain, being connected is vitality.
A VERY well produced video that espouses and utilizes connectedness is here. It is from FORD. Yes, that’s right!
An excellent blog by Seth Godin on marketing intolerance and connection is here.
Between The Lines, Scott Bass’ and Ty Ponders amazing film on surfers, war and generational connectedness is here.
There are many things which may keep someone from connecting. Life’s trials and tempo, hardship, insecurity, feelings of inadequacy. But the primary element and ultimately a conductant, is to love em all, both those that do, and those that cannot: connect.
Any image in this blog is a tale unto itself. But as a collage it is a stream of consciousness that today flashes like cards being shuffled at the hand of an experienced dealer.
The gallery below is a sampling from the 16 gigs of camera RAW I collected in about 32 hours. Click on any of the images for a full view as well, at what may be a fascinating back story.
Bon Voyage Jeanette. Enjoy Bracelona!
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- Connected
Andy, Jeanette and Marie Ortiz, at Reigns of Hope in Ojai
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- LSD: Josh and Jon
ventura
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- LSD:Nick
ventura
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- LSD: Josh, Eddie and Nick
ventura
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- LSD: Nick
ventura
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- LSD: Josh
ventura
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- Ultimate Boarder booth, Sacred Craft
ventura. UB creator Tim Hoover is from Goleta and was one of our surf shop denizens. Goleta loves Tim, and the sport loves UB.
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- Paul Jenkin
Paul is Environmental Director for the Ventura Surfrider Chapter. If Al Gore won a Pulitzer for his controversial piece on Global Warming, then this man deserves a thousand of them for his tireless, science based efforts to improve his community. Connected. A hero in every sense of the word.
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- Bruce Fowler
Bruce ran Bahne Goleta then Goleta Surf N Wear. He was the inspiration for an entire generation of surfers of which I am one. We worked together for years in board manufacturing till he tried to take out a telephone pole with his head. First time I had seen him in 15 years! Sacred Craft. Connected.
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- Sam George
We have known each other since our early teens when I inadvertently took him out in my first surf contest at Secos. As competitors, colleagues and friends, we have seen a lot together.
Sam is one of the sports best assets and much of my accomplishments in the sport, industry and photography I owe to this great example of flow and enthusiasm.
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- Road Sign: Yater Sacred Craft Booth
Yater, mentor to us all. John Bradbury an inspiring thread and yes, a former glasser. Connected.
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- Dennis Ryder
One of the shapers in the Ventura Based Morey-Pope factory which produced the McTavish split vee, a design thought to be the first shortboard. Dennis walked into my surfboard shop in SB one day as he endeavored to return full time to board building. I told him about the William- Dennis shortboard I had for awhile at the age of 15 in Goleta. He was kind enough to become my laminator and has been my friend ever since. Connected.
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- Shades of Perfection: Yaters
Always the bar in ethics and craftsmanship. Sacred Craft.
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- Gerry Lopez Shaping
Some of my own outline curves and design philosophy are Gerry's via Rich Reed, ex Surfline Hawaii and Lightning Bolt shaper who showed me the virtue of the contrived straight from a Lopez template. Connected. Bobby Martinez won a plethora of National Titles on boards that I shaped him which utilized that concept as part of their design composition. Connected.
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- Randy Cone
I have known Randy since he was 12. One of the most talented to ever come out of Goleta as a surfer, shaper and waterman. We transitioned through it all and he is without a doubt the most opinionated, talented, gifted and closest friend I have had in a lifetime. I snuck up on him as he shaped his difficult draw in the event. A stringerless styro. As I saw him make a turn with the planer I quietly opened the shaping room door and screamed "CONE!" He jumped, then smiled. First time we had seen each other since Mavericks on the cliff a few years back. His Bradbury rendition was FLAWLESS. I checked. Connected.
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- Peter Townend
Competitors, friends, I had always wanted to surf against him as a Pro. So conservative, he was the antithesis of Dave Smith and I's uber radical approach. Never happened till we were old and Masters and I realized mid heat that I truly did not care if I beat him. I sat and watched instead. Responsible in large part for surfing as it is today, in greater depth than I can write here. The black dots on his face? Skin cancers just burned off. His look says it all and is why he is such an asset to surfing. Connected.
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- Craftsmanship
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- Connectedness
We have all worked with and for each other. Each person on this page.
Then there was John Bradbury. We remember him. He was us. He is us. Connected.
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- Ventura, Adopted home town
Criterium, Ventura Stage Race
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- Peloton: Connectedness
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- Human River
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- Flow Rush
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- Exhuberance
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- Interlacing
Amazing what you get with a 12 MM lens and a pan at 1/30 a second and the subject going 35 MPH. Canon 5DM2
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- Dominance
In a classic tactic this guy went away with five laps to go or thereabouts. One person managed to go with him. He dropped the guy with one lap to go and simply rode away to the win. Confidence, bravado: in racing as in life, you make your own luck. And fortune? Well she frequently favors the brave. A life lesson on a grey Sunday evening.
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- Main Street
Ventura Stage Race
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- Backfocus
Everyone always focuses on the winner. I have been where he is right now a lot. But the true story of the moment is in the dropped rider behind. Hanging on for second. The field sprinters jockeying for a shot at third in the bottom corner. Ventura looking like Europe.
Racing really IS life. This image is my best analogy. I thought about it. Canon 5DM2 and Canon 300MM F2.8 IS lens
Tags: Beach culture, best commercial ever, Canon 300mm F2.8 IS lens, Canon 5D Mark 2, Cultural Event, Dennis Ryder, Drew Kampion, Ford, Gerry Lopez, Jeanette Ortiz, Jon Pu'u, Josh Pu'u, Loves Secret Domain, LSD, Mark Grey, Paul Jenkin, Peter Townend, Randy Cone, Reigns of Hope, Sam George, Scott Bass, Seth Godin, Steve Pezman, Surfboard Industry, Surfer magazine, Surfers Journal, The Surfers Path, ventura, Ventura Chapter Surfrider, Ventura Stage Race Posted in Uncategorized | 10 Comments »
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© 2009 David Pu'u. All rights reserved. |
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