Posts Tagged ‘branding imagery’

Pick a Lane

Wednesday, April 4th, 2012
Salud Carbajal

Salud Carbajal

 

In life and in our Western Cultural assessment of what will inevitably amount to a rather short term existence on this blue ball, we are constantly encouraged by the status quo, to “pick a lane” for ourselves. Or at least, this was the method employed till this latest socio-economic meltdown. The concept was to attend school, move in to a field that would best suit our fiscal goals, and supply the road to our own future happiness. Each day, you were to¬† arrive at that job, and park right between the lines. Never vary that. Or face severe retribution from the system.

A lot has  changed. I will look at that a bit in the coming months.

The image above was shot a week or so ago in Santa Barbara at the Courthouse, and is my contribution to a collection of digital assets to be used in the re election campaign of Salud Carbajal, Santa Barbara County Supervisor. I also shot some work for Doreen Farr and her Supervisorial campaign as well.

Speaking with them both, confirmed research done when I had vetted the job by doing some online checking and making a couple phone calls prior to taking the gig, which was with my friend and colleague Rob Dafoe, who I am a creative partner with. I found Doreen and Salud to be passionate, respectful, educated people, who possessed a compassion for their community.

Tough gig, the narrow lane of local political office. The job description itself, demands that you stay between the lines of Govt authority, yet still have daily contact with your constituency. This creates a choice. You embrace the relationship, or build a wall, a lane so to speak, and stay there. Each position has benefit, as well as risk. It really is a service position, that of local Govt Office. It was great to meet two servants and in turn serve them with my ability as an image maker.

I chose my lane in life a long time ago when I decided what I would serve. The reality is that everyone must serve something. Service begins in the heart. One does well to attend to the heart first. Out of it will come the issues of your life.

As we begin a look at this, I recall my early education in Photography. Conventional wisdom stated that you select a subject and become that. A Nature Photographer, Photojournalist, Wedding Photographer, Surf Photographer, whatever, and you parked between the lines and were that, which brought in your income. Understandable, that Philosophy. But knowing where it led, I never followed the tiny golden thread into any of those boxes. To do so always seemed flat out stupid to me. (Think rabbit in a box trap)

That is because I came to serve.

Go in to a box, and this limits both who you serve, and the ability of your own soul to thrive and grow.

As I erased the lines which defined my own existence, constantly eschewing becoming niched and parked, I learned something pretty special. Limits are all about fear. Placing them, staying within them, acknowledging other’s rules for our own existence, may make for a somewhat stable cultural environment for the moment, but I have rarely seen them bring anyone any real happiness or sense of satisfaction.

Say you were to lose all today. Where would you be?

Look down. You are standing there. In your own space.

Erase the lines.

Thrive.

Don’t do it to others, don’t allow that restriction to be placed upon you.

Here is a link to a blogpost from Seth Godin which contains his new online version of “Stop Stealing Dreams“, a piece on modern education that everyone who wants a wide lane through life should read!

In the course of an Eight day period (which I am in the midst of right now) I am shooting and filming subjects that range from below sea level to the mountains. If I had ever bought in to the conventional wisdom surrounding my craft and trade, well then, you would likely have not much interest in my common material.

But since my choice was to erase my lines as a Creative early on, I am able to bring forward the most remarkable aspects of Creation. I am continually in awe. Even when sitting in a crew van, waiting to meet two dedicated Santa Barbara County Supervisors.

The following gallery of images are from projects I had in front of me THIS WEEK. Obviously the folks who want to call me a Surf Photographer may have missed the mark when they for whatever reason, wanted to put me in their box.

Some of them are for this cool new project. The Solitary Exposure Collective, which I am building with my colleague, Larry Beard.

Here is the link to my work in it, which grows in scope monthly. Eventually, much of it will be available via Commercial license. What Larry and I have done, is build the foundations for an art collection that is a new type of agency. Right now you can buy art and have it delivered to your door ready to hang. Or just glance through the open collection and maybe get inspired to redraw the lines in your own life. We would like that. It makes us all better.

Click on any of the images for a full view or to toggle through as a slide show.

 

 

Hyperbole

Monday, March 14th, 2011
Love's Secret Domain

Love's Secret Domain

This is a little deviation from the Loves serialization. Though the subject does relate.

The other night, I got roped into doing something I rarely ever endeavor. My son invited me to a “dive bar” to see him play. He had been working on creating a band to perform his music, and the never visited “hole in the wall” on a section of Ventura’s Main St, was to be ground zero for a shake down performance.

Josh Slavin is the stage name for Joshua Pu’u by the way. (People keep asking me.) I usually sort of just smirk. Hyperbole is everything.

His rather complex interpretation of music and performance was pretty much nailed in Seth Godin’s blog today. Bring me stuff that’s dead please. Josh is doing this. I was impressed when I finally figured it out.

It had been a busy week for Josh. One of our local papers, the VC reporter had done a little story on him. That sort of adds a  subtle layer of pressure. Especially when one spends all of their time writing, designing, and recording, pretty much alone. Guitar lessons, vocal lessons, plying the music scene in LA. Josh had delved into most of that on his own, in pursuit of interpreting something pretty much dead.

His new band shows a lot of promise. The complexity of their music and level of performance requires the refinement of a hundred dive bar performances, but that is how a craft is honed, one swing of the axe at a time. It never was lost on me that term: “axe men” for guitarists.

The process was related to me by my friend Samuel Shoemaker, who fronts a band with his brothers, called of course, The Shoemaker Brothers. (Those lyrics say everything.) Sam told me the story of them leaving home in Washington, and playing their way across the US and back, one performance at a time, each night ending with loading their gear back into their van and moving along. Zuri Star has related similar dues paying, and craft building performance campaign tales. It is just how becoming good works, in anything: one must undergo a trial by fire. The grand test is whether it ever matters of course. That is the risk. Life is lived  in a handful of moments. A career is like a fuse. Artists know this.

Here is a great NPR piece on Neil Diamond finding his music and voice.

At the end of the night, it was Josh alone in the corner of the bar. That said a lot. Because I know that for any performer, when all is said and done, it all comes back to being willing and able, to stand and deliver.

Artists are brave Mofos.

Here is the Music Video our group did for Josh and Love’s Secret Domain, for the song, “No Substitute”.

Here is a gallery of Art based branding imagery that I produced for LSD. I do a lot of this for a variety of clients and artists. It is a bit of work, but as in all creativity, when passion and inspiration rises, the hours shooting and interpreting in post seem to slip by un noticed, till at the end of the day, eyes a little gritty feeling, one swings open the door to the outside, and wow, another day in a life just passed. Glad that it mattered. Hope that is does for someone besides me.

The images were shot as we filmed the music video. The performers are Josh Slavin and Gabe Witmer.

Click on any of them to toggle through as a slide show.

© 2009 David Pu'u. All rights reserved.

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