Posts Tagged ‘BettyB’

Small Town, Big World

Wednesday, April 28th, 2010
Bobby Hart gets it.

Bobby Hart gets it.

I get a global look at things through my photography business, which has web strands anchored to many countries. I see something first hand, that many do not have the personal luxury of acquiring: a broad economic  and cultural perspective.

This country is in the single greatest period of change and challenge since the Great Depression. So what to do, as assets dwindle and fiscal potential narrows? For the answer,  look to the past.

About a year ago, a group of people met in my little town. There were a series of meetings actually. No official city committee was involved. No State or Federally appointed grant commissions were tapped. The consensus was, that our town was hurting, and consequently, change was being wrought that could forever alter the things that make Ventura a unique and authentic place to live.

Christmas Wishes and Our Friends

Christmas Wishes and Our Friends

My friend and colleague Shawn Alladio, (also a member of “Team Betty” as Donna calls her girls)  runs another global scope company called K38 Rescue. Shawn always tells me that doing something, action of some sort, is the best answer one can give. Too many people forget that action part.

So that group did something. Each one. Individually and collectively. Even as some saw the US fiscal collapse bring the fight to survive right to their front door, they resolved to contribute. They became agents of change.

I am not talking about peanut sized problems. Some of these people lost homes, businesses, commercial holdings, marriages teetered. It is the stuff we read about occurring in that Great Depression: suffering.

It is no secret that in many ways, American Small Business is the fiscal backbone of this country. But what happens when a Government gone over large and linked to big business, looses focus and leaves Small Business in the lurch? What then?

The answer lies in your own community. Each member has assets of a sort, but more to the point each PERSON is the single most important asset that there is. People are what matters in this world of ours.

When a community comes together, it is entirely possible to fabricate a cultural and economic micro climate that can be vital, and buck National trends. My home town of Santa Barbara has always done this. It is one of the reasons I know this works. SB has always maintained a fiscal integrity separate from the rest of the US. Even now.

Many people think that it is due to the uber rich living there. That has not been my experience. As someone who ran businesses there starting at the age of 15, I learned that SB was a microclimate unto itself because of its sense of community. Santa Barbara works together.

Santa Barbara

Santa Barbara

So I had a look back at the past. There are many stories that have stood the test of time, that have brought hope. People need hope. So we tell stories. It is what journalists and photographers do.   But the world requires action to be taken as well.  Being stuck at home, due in part to the collapse of paper publishing, I began to organize my own resources as a writer, photographer and film maker, and turn my global focus back on to my own community. It is not unlike what one would do as a child: playing with a magnifying glass.

For the first time, my own town would become my primary focus, along with the imagery that has contributed so much to my commercial library. Hopefully things would warm up as a result of the action of my own magnifying glass in our chilly local economy.

So “This Is Ventura”, a video montage, was created to communicate what makes my town unique. It showed first as an expression of gratitude during Artwalk. It may, in title at least, become the calling card for a collective of local residents to unify a town by focusing on small business and the tenets of inter community support.

Community involvement makes for a more robust source of income for the City and allows for the advance of Art, Culture and Creativity, which in turn provide a foundation of hope. It is a strong hedge against the forces which seem to be dragging our country into the gutter.

Last week, my friend Kat Merrick, (one from that original group) via Facebook, let us know that she was planning a get together at a local Restaurant and bar. Jonathan’s is located across from Mission San BuenaVentura.  Well known local musicians, Bobby Hart, Eric Lemaire, and others, were going to perform. It would be a good time.

My girlfriend, Donna Von Hoesslin, who heads up yet another globally connected small business that is based here (Betty B) told me that she was in desperate need of images for a new line of jewelry which is designed by members of Team Betty.

Donna Von Hoesslin

Donna Von Hoesslin

So we dropped in on the party at J’s, sat in the window booth and shot the girl’s designs there as Bobby and crew rocked. Typically we would do this away in some distant land, or somewhere on the coast. Definitely not associated with any particular business. (I actually have developed a penchant for Ventura night, street shoots) But deciding to both take care of Betty B’s business needs, and provide bodies, texture and a few extra dollars to the day’s till at J’s, allowed for an exponential increase of benefit for everyone involved.

Here is a video that explains in 4 minutes, the gist of Donna’s remarkable company. We did the piece for the Intuit Small Business United program. It helped Donna win a 5000 dollar grant from Intuit, which she used to help fund her Bali expedition.

On Bali last season, Hailey and Sierra Partridge, Jeanette Ortiz, Mary Osborne, and Donna, did a Betty B design trip. Each one of the girls worked with the local artisans who comprise a portion of Donna’s creative team, to produce collection pieces that exemplified themselves as ocean connected women. Each young woman then selected a cause or charity, whereby Betty B would donate a portion of the income from sales of each piece.

Donna’s company is a very active member of yet another organization, which was the brainchild of Ventura’s Chouinard family (Patagonia), which is called One Percent for the Planet. Through One Percent, Donna and other companies support David Booth’s fantastic Organization, the East Bali Poverty Project, which literally is changing the face of Bali, by educating the youth on their connection to the environment via the Arts and cultural action.

So with our country on the ropes, it all starts here. With me. With you. In our own back yard.

The answer is right there in your community: your dollars are a part of your voice. Now do something. Do it for yourself. Do it for your town. But more importantly: do it. By acting locally you affect Globally, as well as Nationally. Do it.

A Global Doorway

A Global Doorway

This song from John Mellencamp is very appropriate. Our past is our future. It begins today.

So after several days of post production that Betty B shoot has 120 images in the final edit. Those images will go various places. General commercial use for Betty B, the girl’s individual projects, to my agency rep at Corbis images, and to various editorial concerns that continue to use my work. I never know where an image will find an eventual home. I am often pleasantly surprised to see a billboard, or international ad campaign base itself on my work.  But it is especially nice to know that those moments were created here,  in Ventura, California.

The following montage is from that Betty B shoot at Jonathan’s,  and is an example of what the group, which has taken the name of Totally Local VC, wants to do: bring us all together. Together, we win. Click on any of the images for a larger view, and to toggle through as a slide show.  Then go patronize a local merchant, and change your world.

Swell Five and the Marathon Man

Thursday, December 31st, 2009

Frame 1 Day 2

It was o dark thirty on the second day of swell event number five on the Gold Coast, in the middle of the El Nino 2009-2010 season. I was gingerly working my way down the spiral stairway which leads down from the aerie which is the loft bedroom that overlooks one of the beaches I shoot all of the time. Under my left arm was my Macbook Pro. In my right hand my cel phone. Quietly, carefully, I padded down the bamboo shod steps, and my right hand exploded in song.

Deftly I snapped the cel phone open. Chuck Patterson was on the line. “Hey Dave, headed your way. Whatcha doing?” I knew that it was cloudy out, having peered at the sky already, but knowing Chuck had already likely left home in OC very early, my answer was predictable: “Um, meeting you?”

By the time  I reached the kitchen, we had arranged a meeting place. In ten minutes I was in the car, a cup of coffee in my hand and full camera kit stowed. As the car rumbled to life the sexy female voice that is my bluetooth, told me I had another incoming call: Lars Rathje. Overhead the ominous dark clouds began to be tinged with the grey tone of an impending dawn, still an hour away. Well, looks like a crew shoot, I thought. Wonder what the day would offer?

The prior day had been grey with soft flat lighting and a beautiful 4-6 foot WNW swell. Looked like more of the same, except that swell on the buoys was a little bit larger.

Twenty minutes later, saw us all gathered under a brightening dawn sky. Chuck’s big ass truck, chock full of his water toy-tool collection was already waiting in the parking lot of a place we hoped to shoot. He was on the phone, so I meandered out and had a look. Hmm. 3-4 footers peaked and the wind looked to be slightly side shore. An indicator at this time of year, that the day would be Santa Ana. I knew that we would need to look around, to find a more suitable wave.

Chuck joined me, and nonchalantly mentioned that he had gotten off a boat at 3 am. He had been out at Cortes Bank. Said that it had been fun. Interesting. But we were focused. As Lars, Hans and a friend showed up, we all had a quick look, and before the sun was risen, were on our way out of the parking lot. The Chase had begun.

An hour later, having checked a few places, we wound up down the street from my house. Crisp edged blue lines strode down a long point, brushed by a 10 knot, cool offshore wind. My phone had been going off the entire time with messages from Tyler Chandler. Tyler is a budding 16 year old photographer. He and I had been having a tet a tet online for some months. He was camping nearby with his parents for the holidays, as his Dad commuted up to Santa Barbara for work. I told him where we would be, and he walked on down from their campsite.

I opted to long lens, as I had a lot of people to shoot, sans tripod. Hand holding my big Canon 600mm IS lens is not something I often do, but this spot is right on the freeway. It was empty and I did not particularly want to advertise what we were doing, and ruin the session for the few knowledgeable people that would show. But Tyler found me immediately, and we chatted, as I tutored on the nuances of our craft.

He and I clicked away, and frequently changed position as the boys drove through some spinning barrels at mach speed. It was perfect. And challenging. Chuck had opted to SUP the place on his 8′6″ Hobie stinger Quad. The boys were short boarding, their friend was body boarding. A few other people were scattered on the point.

Pretty amazing that Chuck could even stand, having just completed what I knew from personal experience, to be an incredible marathon out to Cortes. He had taken an 11 foot SUP to the wave. Chuck is a tripper. An elite athlete in so many sports, that it is sort of mind blowing. He is one of my favorite subjects due to his savvy and yet easy going nature. We have spent some amazing times together around the world. Here we were again, scoring within eyeshot of my house.

A few hours later, we grabbed a late breakfast at Cajun Kitchen in Downtown Ventura and after, headed immediately South in what had become a bluebird 75 degree Santa Ana day. A check of an infrequently surfed mysto spot, saw it vacant and somewhat fickle at 3-4 feet. Before I knew it, the boys had scrambled down the cliff and I struggled to catch up, as loading a water housing and getting into my 5  mil wetsuit, takes a little time.

This particular wave washes up a cliff and sends a backwash wave immediately out to sea, which sweeps sideways across the next, incoming blue sparkler. It is a high degree of difficulty wave to surf. Yet Chuck was somehow managing to stay astride his SUP board. I am sure he was the first to ride it on that sort of craft. Hmm, I pondered, as I slipped over the boulders, and out through the shore pound: two firsts for Chuck in 24 hours: Cortes, here.

It is complex pioneering a new sport. SUP is so young that it has not yet found stasis amongst the ocean going community. Many people hate the big boards. In similar fashion to what occurred with the advent of the birth of modern longboarding, there is extreme resistance and punishment aimed at its proponents. But people like Chuck are rare in any sport. He is so level, so polite. He reminds me a lot of Garrett MacNamara in his exercise of restraint when SUP surfing a break. As senior watermen, they have it down, and are diametrically opposite of the more novice surfers who use the board’s superior paddling power to dominate a break.

We picked off a few good ones, surfing alone for an hour and a half, before Fred Viela and Jake Kelley showed up. There not really being room for all of us, we opted to reliquish the wave to them as we had already gotten a good turn. I grabbed a couple images of the two before we left. I like the fact that Fred and I always seem to be in synch. I was stoked to get an image of him at his home break.

As the day waxed long, and afternoon waned, we all found ourselves at another seldom surfed, fickle spot. It was 3 PM and we had been going since 6 am. But Chuck he had been going since the day before. Hans and Lars opted out of the third surf and we said our goodbyes. Happy boys.

Chuck and I lolly gagged, hemming and hawing about whether we would shoot, in spite of seeing some really good, oily glass, golden green waves, roll perfectly through. A smallish group of guys plied the break. But off to the side, we kept seeing a  solitary peak pop up.

It hit us both simultaneously. The realization. We both saw the light go on and grinned. “What are we doing? You are here, I am here. Lets do it!” And we laughed. I hand held the 600 again, as I perched in the  rocky blind of a jetty that lay below Coast Hwy 1, and Chuck put on an amazing display of balls out SUP, alone on one of the more beautiful days that we will see this year.

Then up the beach as the light waned, I saw it. A beaut of a backlit swell, wandering into the reef, where a solo surfer paddled for it. I trained my lens on the surfer, as he dropped in and stumbled to his feet somewhat clumsily. Three frames clicked off as he slid through the barrel. Perfect. In many ways.

In surfing, many of us strive to be what we consider best, We do exploits which increase in difficulty as the years go by. Here was Chuck, a best case example of a waterman, surfing alone, while someone with  a  fraction of his ability, scored the wave, and likely shot, of the day.  I say that because I know that the wobbly surfer’s wave was obviously a peak moment. A high. While Chuck was just playing. It was the rarest of the emerald gems collected on that day as a result.

As sun set, and darkness settled, a dramatic frontal band darkened the horizon. Chuck and I parted. He to his wife, and me to a birthday party that my girlfriend Donna had organized for me. A long day, a good day. As the car’s turbo spooled and I swung into the sweeping turns up Coast highway, it occurred to me how blessed that I was. My friends define me. I am so lucky that they call.

That night, 60 or so, gathered at my house. An amazing collective of some of the most talented people I have ever seen gathered in one place.

Marathons can be a good thing.

You can find an account of Chuck’s excursion to Cortes at Hobie, right here. and on Chuck’s blog here.

Seth Godin has some interesting observations pertinent to this blog and our lives and careers here.

Donna Von Hoesslin posts something beautiful about the New Year, on the Betty Blog here.

On this eve of the start of a new decade, it is not just a wish for a happy New Year I offer, but one of encouragement, and a challenge to include yourself and your own talents in what goes on within your own community, what ever, and where ever, those may be.

Here is something sweet, sent along by Suzi Ryder. Well done!

Below is that sole surfer’s great wave and image.

Sole Peak Moment

Click on any images in the gallery below, for a larger view. 56 of 250 images from the final file.

Organic Reprisal

Wednesday, July 29th, 2009
Awash on Bali

Awash on Bali

We leave the troubled shores of the US soon, for the exotic environs of Indonesia where Donna Von Hoesslin’s creative muse lies, on the Isle of Bali. We are a tightly knit crew, who all will donate time and our own efforts in a collaborative endeavor to contribute to something that matters, and in the process, create something beautiful and compelling.

The excursion will be a little different than Donna’s usual solo pilgrimage to her mecca of creativity and harmonic bliss. This time she brings along a group of young women whose names have become synonymous with her Ventura based fashion accessory company, Betty Belts-Betty B.

The group will experience the process of design and symbiosis that occurs between US and Balinese culture through the sustainable philosophy of Donna’s eco based product line.

Taking an ensemble of beautiful, talented young women, and throwing them into the chaos, mayhem and exotic allure that is this ancient Hindu based culture, will launch the crew on a voyage of discovery, designed to acquaint the uninitiated with what really goes on behind the scenes in developing the humanitarian ethics of this unique company, whose product line is emblazoned with the names of an extensive collection of powerful and talented women.

Myself, and film makers Aaron Marcellino, and Jason Wolcott will take the viewer on a richly textured, exotic and visceral look at Balinese culture, that examines the impact one woman’s personal vision can have on two very separate worlds as we produce a film, magazine feature work, and art.

So off to Bali we go soon, where we will get to spend time with David Booth (see one of his projects here), whose East Bali Poverty Project transforms the world by educating one child at a time, one village at a time, in the remote communities of Bali. David changes the world through his vision of implementing sustainable solutions. We are blessed that he has invited us to contribute.

Mary Osborne, Jeanette Ortiz, Hailey and Sierra Partridge are physically very attractive women. But having traveled and trained with them, even doing Ocean Rescue and operations training with Shawn Alladio of K38 Rescue, I have seen them demonstrate their prodigiously considerable skills in the most stressful environments imaginable.

What the four bring to any creative and ambitious project’s table is so far beyond modeling, surfing or any of the action sport related activities that they are experts in. I would go anywhere with them and rely on them to watch over me. There are not many people in the world that I would entrust myself to. But I do them.

Seth Godin here on taking initiative.

Though I do not know exactly the nature of what will happen, I do know this, that a lot of love heads from our little corner of the world, in this unique visit to a land and people who are remarkable. We will see, and listen, and hear.

I love this. It is so this endeavor. As my friend Drew Kampion has suggested, regarding what we will produce: “Get weird”. We are about to. But then we already are. Why else would we go? Oh yea, that’s right: love.

I have tools

I have tools

Mary, Jeanette, Hailey, Sierra and Shawn ORT Graduation

Mary, Jeanette, Hailey, Sierra and Shawn ORT Graduation

Donna's Road Vision

Donna's Road Vision

Jeanette and Adam: ZDesert Shoot

Jeanette and Adam: ZDesert Shoot

Hailey, Sierra and Gidget for Hobie Swim

Hailey, Sierra and Gidget for Hobie Swim

Mary: Mexico: 40's pinup shoot

Mary: Mexico: 40's pinup shoot

Hailey in Stewart and Brown for Betty B

Hailey in Stewart and Brown for Betty B

Jeanette: Ventura Dawn

Jeanette: Ventura Dawn

Mary: For Patagonia

Mary: For Patagonia

Donna Von Hoesslin: Global Sensibilities

Donna Von Hoesslin: Global Sensibilities

Crazy Is

Wednesday, July 8th, 2009
Crazy co-incidence

Crazy co-incidence

as crazy does. But sometimes it is really all just a part of the ebb and flow of the creative process.

What appears to be madness on the surface or at the least,  just  a bad idea, is often the seed of something quite remarkable. I have learned to always have my ear to the wind. The song it sings may carry that which I seek.

My friend Kara Block, who is about to receive her Master of Fine Arts degree from Brooks Institute, had stopped by for a visit and to contribute to the planning of an expedition that BettyB, (Donna Von Hoesslin’s company) is making to Bali where Mary Osborne, The Partridge Twins, Jeanette Ortiz and possibly a few others will immerse themselves in Balinese culture and the process of “design through contribution” that Betty B espouses.

My phone rang several times as we chatted. Sean Tully, another MFA candidate at Cal Arts and one of my regular subjects was calling. He was trying to motivate me to pull out of my busy work day and come shoot some surfing. Now I need another great surf image like the proverbial hole in the head. But I listened anyway.

I realized that between what Kara was chatting about, and Sean saying, there was another voice emerging. It suddenly hit me.  So I closed my MacPro laptop, packed my long lens kit, Canon 5D mark2, and invited Kara to come along.  When we had turned on to the 101 freeway Sean called yet again.

An hour later, Kara and I stood on a windy beach in North LA county and Toolbox as we  call him, was paddling out into a deepening evening.  Golden streaks of light began to lace the lengthening shadows of days end on the Malibu coast. The peacefulness was shattered by the somewhat raucous voice of what appeared to be a crazy man, who walking up behind us, spurted a few questions and then proposed a shot. Kara with her back to him smiled at me. I smiled back.  It is a tack which frequently masks what I am thinking from view. I was listening to the man.

The image above was one of my first shots and exactly what he said that we should shoot. A young brown pelican gliding amongst the surfers. I did not see it. I did not plan it. I simply listened to what appeared to be a crazy old man and his rant and tacitly agreed to looking for what is hard to catch: “Yea man that would be great”. With my agreement he had left. I turned around, looked through the lens and the above frame is what I shot.

That is how my life works. It is why I listen. It is how we can be conduits of something wonderful to our world.

Just listen.

The images in this gallery are tribute to the great voices in my life. A beautiful slice of creative fruit dripping with the golden honey of several bright lights. The greatest of which, was the crazy man. Instruments in the symphony of our lives.

Evening flight

Evening flight

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Tribe Makers

Monday, May 18th, 2009
Donna von Hoesslin and some of her tribe

Donna von Hoesslin and some of her tribe

My girlfriend Donna’s video, “Passages”  is now up on the Intuit Website, you can view it here. The video whose production I have blogged a bit about, is the requirement necessary for grant payment.  If you VOTE for her at the videos end, and find it in your space to provide a comment, your generosity could propel her story into winning a place in the final five.  She would use the funds to grow her business which not only positively affects the town of Ventura in which we live, but an array of incredible women. You can vote the video as all three categories by the way. Click on all three and leave a comment. You will need to register with Intuit.  That is about a 30 second process and Intuit does not spam your e mail.

While you are at it, check out some of the other videos. Some really great and creative stuff. Some very cornball as well. It is addicting! Only five grants are being offered nationwide so this grows more exciting with each passing day. A surfer could win the business grant, which would fund a company’s growth that gives back to the sport and cultures which generated it.

Donna has been the impetus behind me becoming more public and sharing. Were it not for her, this blog would not exist. Some people motivate by example AND relentless  subtle pressure. I am one of those people who requires that approach. Those that know me well, understand that a lead pipe to the head sort of works too. Being Hawaiian, I am incredibly thick skulled. My doctor pal, Roger Dunham once commented: “Wow you have dense cranial bone structure” (Yes it IS medically documented)

I have always been a fan of the concept of the tribe. When a group bands together under common cause and proceeds together as a family, all the members benefit. The Tribes group recently invited me to join. Ed Brenegar spoke with creator Seth Godin and I was invited to join and contribute. It is both a responsibility and joy that I look forward to. You can find the book Seth wrote that has inspired a movement here.

The thing about tribe makers is that they believe it is possible for all to benefit and that society and the world at large may be best affected as we each embrace our own tribe. As an athlete, an artist and a native I am the member of multiple tribes all of which are pretty amazing. It is why you will always see links to the tribe on this blog, because when one excels and shines, then we all do.

Below are several of the women from Donna’s Tribe. Many of her fashion designs carry the names of the women which inspired the design concept.  Each woman is a light in their own right. Click on any of the images for a short back story . Tribe leaders all.

Singer songstress, Zuri Allen Star

Singer songstress, Zuri Allen Star

Mary Osborne

Mary Osborne

Sierra Partridge

Sierra Partridge

Hailey Partridge

Hailey Partridge

Tiare Thomas-Friedman

Tiare Thomas-Friedman

Holly Beck with Hannah Rastovich

Holly Beck with Hannah Rastovich

Asia Carpenter

Asia Carpenter

Jeanette Ortiz

Jeanette Ortiz

Shawn Alladio: K38 Rescue

Shawn Alladio: K38 Rescue

© 2009 David Pu'u. All rights reserved.

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